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92233
Published on ಅಕ್ಟೋಬರ್ 25, 2002
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Empanelment of Advertising Agencies

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  1. The Reserve Bank of India (RBI) desires to empanel advertising agencies having good track record. RBI advertises for inviting tenders as also for educating the members of public about its policies. The advertisements at national and regional level may involve conceptualising, creating and releasing the advertisements in media. It uses various publicity tools mainly print, electronic media and public relations. It may spend on publicity between Rs.5 to 10 crore annually at its central office level.

  2. RBI invites advertising agencies to send their "Expression of Interest" in a sealed cover clearly superscribing "Expression of Interest" to Post Box No.406, Reserve Bank of India, Central Office, Shahid Bhagat Singh Marg, Fort, Mumbai 400 001 within 15 days of publication of this advertisement.

  3. Agencies fulfilling the following criteria only should apply :

  1. Full INS accreditation for press advertisement and Prasar Bharti/All India Radio accreditation for electronic media advertisement.

  2. Minimum average annual turnover for the last three years should be Rs.50 crore as per audited balance sheet.

  3. The agency should be in business for minimum 5 years.

  4. Agency should have full-fledged office in Mumbai with relevant infrastructure and manpower/creative personnel preferably with branch office in other metros and major cities.

  1. The Expression of Interest should be accompanied by a brief profile of the agency, names of clients with turnover, samples of major jobs undertaken by them during the last five years especially in the financial sector and income tax/service tax clearance certificate/ copies of Income Tax returns for the past three years.

  2. Please note that this is not a request for proposals. After reviewing the responses, the Reserve Bank of India will invite eligible agencies for technical (creative) and financial biddings.

  3. The Reserve Bank of India reserves the right to reject any or all the responses without assigning any reason. Canvassing in any form will be considered a disqualification.

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